CASE STUDY - APRIL 2025

Bay Drainage & Civil

The Situation before Concrete Leads..


Before we started working with Ryan, his business was solid — but scattered. He was doing a mix of drainage, civil, and concrete work, but wanted more consistent, higher-quality driveway jobs to give him stability and room to grow.

What we did?

✅ Built a mobile-optimised website focused on converting local traffic

✅ Made it very easy for people to get in touch, with a clear and simple form to collect leads

✅ Then we targeted Facebook & Instagram ads to bring in more of the right leads

✅ Lastly we reached out to these leads straight away with an automated SMS (powered by our AI Receptionist Bot) as Ryan doesn't have a receptionist to call leads straight away, this helped start the conversation and turn them into booked quotes on autopilot

The Results!

✅ Steady driveway enquiries coming through

✅ Less stress — Ryan can now plan ahead instead of chasing work

✅ He’s expanding into a bigger service area, and we’re only just getting started

✅ Up next: Google Ads and local SEO to lock in long-term growth

FAQs

How does your lead generation system work?

Our custom lead generation platform creates highly targeted ads across multiple channels, specifically for driveway repair leads. We guide potential customers to a landing page designed to capture their information, so you get connected directly with people interested in your services. The entire process is managed in a user-friendly platform that allows you to view, track, and convert leads easily.

Do I need to commit to a long-term contract?

Not at all! Our service is month-to-month with no lock-in contracts, so you’re free to use it for as long as you see the value. We believe in proving ourselves every month without requiring a long-term commitment.

What makes your team qualified to run ads for my business?

We have an in-house team of ad specialists with over 5 years lead generation experience working with home services businesses similar to and including driveway and concrete repair. All ad management is done in-house by experts who understand your industry, ensuring consistent quality and industry-specific knowledge.

How many leads can I expect each month?

The volume of leads can vary based on location, budget, and competition. We work with you to set realistic expectations, drawing on past results in similar markets. Leads currently range from $10 AUD to $30 AUD typically.

Can I pause or adjust my campaign if I get too many leads?

Yes, since we’re a month-to-month service, you have flexibility in adjusting or pausing your campaign if needed. If you’re ready to scale up or down based on demand, we’re here to adjust your targeting and budget as needed.

What makes this service better than other lead generation options?

Our system is specifically designed for driveway and concrete contractors, with in-house talent dedicated to creating results-driven campaigns. Plus, there’s no lock-in contract, so you’re in control of staying only if it works for you. You’ll have full access to campaign performance metrics and insights.

Will I have to pay for ads in addition to your service fee?

Yes, the service fee covers the management, strategy, and setup, while the ad spend goes directly to platforms like Google or Facebook. This structure provides transparency over exactly where your marketing dollars go, and we work with you to optimize the ad spend for your goals.

How will I know the leads are coming from your service?

You’ll have access to a dashboard in our custom platform that shows all incoming leads and tracks where they came from. This allows you to easily monitor the performance of our campaigns with full transparency.

How long will it take to see results?

Many clients start seeing leads within the first few days, but timing can vary based on location and ad spend. We usually suggest allowing 30 days to see the full impact of our system. During this period, our team continuously optimizes your campaigns to deliver the best possible results.

What if I’m not tech-savvy? Will it be complicated to use your system?

Not at all! We manage all technical setup for you, and you’ll have a straightforward dashboard to track and manage your leads. Our team is always available to answer questions and make sure everything is running smoothly, so you can focus on closing deals.

How do you keep my leads exclusive to my business?

We work with a limited number of contractors in each area to prevent market saturation and competition among our clients. This way, the leads generated through our system are exclusive to your business, helping you stand out in your local market.

Does your service include website creation / management?

For best results we recommend having a conversion optimised website for mobile traffic, with clear call to action for a quote enquiry up the top. We can provide a proven website design for you, or assist in refining your current site to convert better with paid advertising.

© Copyright 2024. Concrete Leads. All rights reserved.

© Copyright 2024. Concrete Leads. All rights reserved.